The homepage roadblock, site skin, direct email, display ads, and social content generated 320,000 impressions to drive people to the film’s landing page. NewReleaseToday was the standout from the Digital Network. With this list of warm leads, the film was further promoted to increase views on its release date, and future films will be promoted to these fans. The Christian Influencer Group and Women’s Blogger Network generated over 300,000 impressions, substantially increasing brand awareness for the “Finding Love in Mountain View” film.īy collecting over 250 email leads, the film captured a solid number of interested users.
The highly targeted multi-tactic campaign for “Finding Love in Mountain View” did well.
The giveaway winner received a copy of “Finding Love in Bridal Veil, Oregon” by Miralee Ferrell, signed by the lead actors in the movie. Additionally, FrontGate facilitated a giveaway campaign to collect email addresses to promote the film’s release in yet another way. Each individual watched the film before its release and wrote a blog post review and/or promoted the movie via social media posts and stories. CampaignįrontGate Media pitched, confirmed, and facilitated 23 influencers and bloggers to promote “Finding Love in Mountain View” on social platforms including Instagram, Facebook, Pinterest, Twitter, and more, as well as through their blogs and email lists. Additionally, the movie was promoted on NewReleaseToday, and others from our Digital Network, through boosted posts across Facebook pages for Christian Moms, Christian Families, and more. Because of this, FrontGate Media utilized its group of Christian influencers and Women Bloggers to promote the film to various online audiences. Although “Finding Love in Mountain View” isn’t explicitly Christian, it does focus on key themes relevant to the Faith and Family audience. The ideal audience for this film is women and families who watch the Hallmark Channel, romance films, and faith and family films. We created a targeted campaign using four proven marketing strategies: FrontGate Media’s Christian Influencer Group, Women’s Blogger Network, select Advertising and Social Posting, and a Lead Gen Giveaway campaign. FrontGate Media was tasked with promoting the film ahead of the premiere with a very conservative budget. The movie premiered on the Hallmark Movies & Mysteries channel on September 19, 2021. This film falls into the popular romance genre and highlights unexpected loss, a focus on family, and what it truly means to risk it all for love.
“ Finding Love in Mountain View ” is a new Hallmark Movie inspired by the book “Finding Love in Bridal Veil, Oregon” by Miralee Ferrell.
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